Celebrity
Goar Avetisyan: The Artist Who Turns Pain Into Beauty
From the first stroke of a brush to a tear at the mirror — that’s the journey many of Goar Avetisyan’s clients take.
(👇note: there is a video of the transformations she did at the footer of this article, scroll down below to watch it👇)
She isn’t just a makeup artist; she’s a quiet alchemist of confidence, using beauty as a bridge to heal what’s inside.
Her story, her vision, and her transformations prove that makeup isn’t just surface — it can touch the heart.
A Little About Who She Is
Goar Avetisyan was born on July 4, 1993, in Martuni, Armenia, and later came to flourish in Moscow, Russia.
From a young age, she felt drawn to art — to colors, to faces, to storytelling. But life nudged her down another path first: she studied economics at the Russian Presidential Academy of National Economy and Public Administration.
Still, the call of art was never silenced. She rekindled her passion for makeup, self-taught and fiercely determined, and gradually built what would become her empire — a network of beauty schools, salons, and a powerful media presence.
Today, Goar is widely known as a beauty educator, social media influencer, and a master of dramatic transformations, with a following in the millions.
More Than Makeup — It’s a Mission
What really sets Goar apart is how she uses her skills. For her, the transformation chair isn’t reserved only for the conventionally beautiful. She gravitates toward those whose faces carry stories — scars, burns, cancer, vitiligo, or surgeries — the people who have learned to hide from mirrors. Her work is about seeing them again.
She regularly offers free makeovers to women battling disease or trauma.
One deeply moving example: she transformed a woman undergoing chemotherapy — not just with makeup, but gifting her a wig, outfit, and emotional support — capturing raw authenticity in her reveal. Allure In her own words, she once said:
“For the last three years I haven’t made any money from doing them (the transformations)… transformations are my soul, it’s not for money.”
She sees makeup as more than camouflage. It’s positive energy, a fresh lens through which someone can see themselves again. When she gives someone a transformation, she gives them permission to feel seen.
How She Transforms Faces — and Lives
When a face carries damage — whether from burns, scars, skin conditions, or illness — many cosmetics artists might shy away. But Goar leans in. Her transformations often start by layering color correction, camouflage techniques, and lighting-aware contouring. She harmonizes tone, builds symmetry, and sculpts features with precision. Bored Panda+3GEEKSPIN+3NewBeauty+3 The result is never just a flawless finish — it’s a new face that tells a softer, kinder, gentler story.
These before/after reveals go viral — people stop, stare, and reflect. But more importantly, the person in the chair often sees themselves for the first time in a long time. And when they do, tears follow. Joy follows. A spark of confidence returns.
In one story, a woman burned in childhood slid into Goar’s messages asking for help. After her transformation, new doors opened: modeling opportunities, social media recognition, invitations she’d once considered impossible.
Another client suffering vitiligo — whose face migrated in patches of pigment loss — was given even skin tone, defined features, and new vitality. People who had avoided mirrors began to stare at their reflections again.
The Human Side of Her Work
Goar doesn’t pretend her work heals every wound — but she knows beauty can heal pieces of the spirit. She’s said that transformations are not about perfection; they’re about purpose and empathy.
Her clients often call her after months, saying they’ve started smiling again, leaving their homes again, or just daring to look at themselves differently.
Her public appearances, classes, and media spotlight aren’t just for fame — they’re invitations to a larger conversation. She shows that the lines on your face are not your limits. That scars, in their own way, are part of your texture and story. And that when someone looks at themselves as worthy, the world often reflects it back.
Why You Need to See This in Motion
You can read about her work, glance at before/after photos, and feel touched — but there’s something deeper when you see it unfold. Watching her transform someone live — from introduction to final reveal — takes your breath. You see hesitation, vulnerability, courage, and then the sparkle in someone’s own eyes. That’s where all the words fall short.
Watch the video below:
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