In the form of the restricted scope of a 280 characters of a tweet, Elon Musk has shown us the importance and relevance of emotional intelligence in order to handle customers and their needs. The tweet has manifested how to make a connection with the emotional side of the customers.
It is no denying that Musk is one of the most vital persons in the current world, in respect of both technology and business. He is the successful leaders of companies like Tesla and SpaceX. And one thing he excels at is using social media to his benefits, as well as those of his companies.
You may adore him or despise him, but you can never stop yourself from being impressed by his mastery of the use of social media.
Wanted again to send a note of deep gratitude to Tesla owners WW for taking a chance on a new company that all experts said would fail.
So much blood, sweat & tears from the Tesla team went into creating cars that you’d truly love. I hope you do.
How can we improve further?
— Elon Musk (@elonmusk) December 26, 2017
In this tweet dated 26th December, 2017, Musk at first sends out gratitude to all the Tesla customers. He thanked them for keeping their faith in such a project that was deemed impossible by a large number of people and investors. Then, he goes on to say how the people at Tesla put in such huge amounts of efforts and resources in order to manufacture vehicles that people would love and he says that he hopes that they do.
Finally, he opens himself to suggestions from the people regarding the ways in which Tesla can further improve.
In such a few compact lines, Musk gives us a crucial tutorial about the implementation of emotional intelligence, which is basically the skill to use your emotions to your advantage. This tweet of his managed to pull off quite a number of noticeable things.
A few of these aspects have been discussed briefly below:
He Ensures the Satisfaction of Customers and Subordinates Alike
This is one thing that the tweet succeeds very well in achieving. The beginning of the write-up is basically a word of thanks aimed towards the employees and customers. He expresses utter gratitude towards all the workers and investors of Tesla for their dedication and hard work. He also lets out a shout of thanks to the customers for having faith in his words, and of course, his company.
What he intends to do is to mentioning how grateful he is to the people who helped him and his company during the plethora of challenges that came up. Musk makes an effort to strengthen ties with people who have supported his idea.
He Suggests That He Welcomes Criticism
It may happen to anyone of Musk’s status and influence that they do not entertain any form of criticism and suggestions, be it either of positive or negative nature. But this is not the case with this man. In the last part of the tweet he welcomes people’s comments, critiques and complaints. Musk thinks of them as gifts that will allow him to grow Tesla further, and meet customer needs with even more precision.
His Response Rate is Extremely Good
Just posting the message on Twitter did not mean an end on Musk’s part. Quite naturally, this post did welcome a huge response from people from various parts of the world which ranged from queries regarding a pick-up truck, improved navigation technologies and features regarding the inability of the Bluetooth to connect to smartphones automatically. Even personalities like the co-founder of Facebook came up with responses. Musk went on to answer all the complaints and comments almost as and when they came. The comments actually gave a great opportunity for Musk to communicate with his customers, and this attitude implies his belief that ideas can originate from anywhere and anyone.
Image was originally taken from Flickr/JD Lasica