Off The Record
Fans Really Want To Believe The Wendy’s Logo Has A Secret Message
Fan favorites like the pork-packed Baconator were still only a dream to the fast food pioneers when the original Wendy’s menu just had five items.
You could still enjoy a hot bowl of chili and a sweet ice cream delight, like the franchise’s iconic “frosty” ice cream treat.
The Wendy’s logo hasn’t changed much over the years, even with the enormous menu increase. But around ten years ago, Wendy’s changed its image, giving a well-known face a fresh look.
Anyone who is familiar with the franchise knows that its mascot, the braided redhead, is practically a beacon for fans of fast food all over the world.
Many readers might not be aware, though, that the founder of Wendy’s dislikes the name because he believes it places excessive pressure on his daughter, who provided the idea for the red-haired mascot of the business.
You might be tempted to think that the creators of the new logo were able to smuggle the word “mom” into the makeover of the little girl’s outfit, keeping in mind the history of the Thomas family-focused franchise. As it happens, the dress’s “mom” neckline is merely a pleasant coincidence.
A mother’s love in every bite
It’s no secret that Dave Thomas valued his family highly. His restaurant is literally named after his daughter, and the logo itself is made to resemble her from when she was younger.
It has grown to be the third biggest fast-food hamburger company in the world.
Higher-ups in Wendy’s world, however, have thoroughly refuted the notion that many diners have discovered a hidden “mom” in the logo.
Though the concealed “mom” is obviously visible in the colorful version of the logo, Business Insider claims that it is more noticeable in the totally red form of the revised logo’s ruffled collar, which is located on the side of Wendy’s Styrofoam cups.
However, if anyone is still on the fence regarding whether or not the “mom” was included intentionally, a high-ranking Wendy’s official dispelled the conspiracy theories in no uncertain terms, telling Business Insider, “We are aware of this and find it interesting that it appears our Wendy cameo has ‘mom’ on her ruffled collar. We can assure you it was unintentional.”
The past and present of the Wendy’s logo
The name of the franchise, which is derived from Melinda “Wendy” Thomas, Dave Thomas’s daughter, has not changed since the first Wendy’s restaurant opened its doors in 1969, although the Wendy’s logo and slogan have undergone numerous revisions.
For instance, the long-standing promise of “Old Fashioned Hamburgers” was completely removed from the logo during a revamp in the early 2000s. The 1971 redesign removed the proudly encircling “Quality is our recipe” promise from the little girl’s head.
It was removed again when the most recent version of the logo made its debut in 2012. In sharp contrast to the blocky and aggressive typography used in the previous logos, the new design features a closer-up view of Wendy’s well-known face and a looser, handwritten style for the restaurant’s name.
There are a number of food emblems containing subliminal connotations, even though the updated Wendy’s logo may only hint at a mother.
One example is the secret ’31’ that represents the number of varieties the creamery offers and can be discovered in the “BR” on every Baskin-Robbins ice cream cup.
Additionally, there is a secret message concealed in the Tostitos logo that may be seen when you open a jar of salsa. In the brand name, the ‘i’ (represented by a yellow triangle) is topped by a salsa bowl, while the second and third ‘t’s are depicted eating a tortilla chip.
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